Since 1980, Pelland Advertising has been committed to serving the marketing needs of small business clients through a highly effective combination of four-color process collateral advertising production services, website development and hosting services, and social network marketing. We are particularly skilled in the areas of online commerce, search engine optimization, and Web analytics. Essentially, our business involves generating new business for our clients through a consumer-friendly mix of technical expertise, extensive graphic design skills, and an intuitive approach to marketing. From Day 1, Pelland Advertising has been committed to serving the needs of small businesses of all types, a determination which has grown all the more essential in this age of increasing threats to the health and survival of small firms in the shadow of Wal-Mart. If you are determined to see your business succeed in today’s competitive environment, we are determined, through every means possible, to play an integral role that will help to insure that success.
Many website development companies today are pushing the concept of content management systems. We disagree with this approach and see CMS as merely a convenience for those website developers rather than a concept that is truly in the best interest of their clients. When you supply Pelland Advertising with text, for example, we don’t just plug it into your website. We proofread it first, and correct any spelling and grammatical errors … all to insure that your website – and your business – appear as professional as possible. After all, your website is also part of our portfolio, and we want to be sure that we look good, too.
The Internet is a vibrant marketing environment that is well-traveled by people who have seen the latest stylistic techniques and who have little patience with the run-of-the-mill. There is little tolerance and no excuse for spelling mistakes, broken hyperlinks, weak graphics, slow load times, or boring content. There is also no reason for a web site without a purpose … whether that purpose is to inform the public, enhance a company's marketing presence, generate business … or a combination of these and several other objectives. In most instances, the primary purpose must be to generate commerce in one form or another. We know how to generate Web traffic and how to convert that traffic into sales.
Whether your company is located across town or across the continent, if you share this marketing philosophy and an understanding of the Internet’s current capabilities, please contact Pelland Advertising for a free, no-obligation consultation.